The future is feeling
TECHNOLOGY FROM THE INSIDE OUT
Technology became too good at making us feel things we never asked for.
Anxious scrolls. Empty taps. The hollow reward of one more like. Technology pushes our buttons, then calls it “engagement.” It hijacks our attention, then offers up a heart emoji.
But people are beautifully complicated. For over a decade, we’ve been studying how people adapt technology to really feel. How they ghost the algorithm. Resist the prompt. Find meaning in the margins. It’s emotional intelligence that can’t be engineered.
Subjective explores what happens when you start with emotion. When you learn that people sometimes crave mystery. When you capture moments of full-body, deep-sigh awe online. When you believe digital can be haunting, tender, and generous.
The future of feeling shouldn’t be outsourced to the algorithm. We started Subjective to make sure it isn’t.
-
KEYNOTE TALK
Keynote for The DEPT’s offsite about the future of technology and emotion.
-
DESIGN RESEARCH
Design research for the International Olympic Committee’s Webby-award winning Paris 2024 mobile app
-
CREATIVE STRATEGY
Emotional design strategy for a collaboration between Syfy and Philips.
-
DESIGN RESEARCH
Ethnographic-style research to develop gamer profiles for Amazon’s Twitch platform
-
KEYNOTE TALK
Keynote for Dassault Systèmes about the future of emotion-sensing in automobiles
-
DESIGN WORKSHOP
Remote emotional design workshop in partnership with Vinted.
-
Talks
Stir curiosity, spark awareness and feel the future of technology with talks, briefings, and conversations.
-
Workshops
Learn how to design moments that linger, kinder online spaces, and beautiful experiences through co-creation workshops.
-
Consulting
Deep mentorship in the art of emotion, technology, and design through custom consulting engagements.
-
NPR
Kids, Meet Alexa, Your AI Mary Poppins
-
SXSW
A New Turing Test: Can AI Find the Missing Rabbit?
-
Engadget
A New Idea of Phone Minimalism
-
TEDx
How to Live Happily in the Digital Age
-
The Los Angeles Times
Should People Know When They Are Talking to an Algorithm?
-
The Next Web
A Future of Emotionally Intelligent Machines
-
Quartz
Hiding Likes on Social Media Might Actually Make It Better
-
Web Summit
Designing for Creativity, Love and Happiness
-
CBC Spark
How to Design Technology for Happiness
Say hello
hello@wearesubjective.com